Easy access to online gambling encourages gambling addiction.
Easy access to new forms of online gambling and sports betting is causing a change in the profile of the addict. People affected by gambling addiction are currently becoming addicted more quickly, and also at a younger age.
Helping these people, which has always been complex, is now at risk of becoming uncontrolled, due to the reality of the betting sector, which continues the expansion that began years ago. In 2016, sports betting operators have opted to sponsor more niche sports, whereas before you only saw them on the shirts of major clubs. The strategy seems clear. As their visibility grows, so does their ability to attract.
As we read in Marketing News, “During the first half of 2016, the online gambling sector is estimated to have invested €62.46 million in advertising”.
The same report highlights that brands are going to direct their sponsorship to new channels, because little by little they will see that grassroots or niche sport is also profitable and provides the positive values it reflects. In addition, this advertising no longer only seeks to persuade spectators of this sport; it also seeks to attract anonymous athletes, who come to feel a strong bond with the brand they wear on their chest.
Gambling addiction is a personality disorder characterised by difficulty controlling impulses. It tends to manifest as compulsively engaging in one or more games of chance. It generally begins in adolescence in men, and between the ages of 20 and 40 in women.
At CC Adicciones, we have developed a treatment for gambling addiction based on a therapeutic process of breaking the habit through therapy, while also working to inform and train families, with guidance to manage (cope with, address) the situation. Request more information by calling 902 400 426.
