The pink tax on alcohol
The pink tax is a concept that has become popular in recent years. Initially, it defines the price premium that women are subjected to when consuming products compared to the conditions offered for the same products to men. Clearly, there are products and services that are more expensive when the user is a woman. This effect occurs to a greater extent in hygiene, cosmetic, or clothing products. As in so many other situations, the difference is transparent in a society that has blind spots into which we all fall.
Does a cultural “pink tax” exist and in what situations is it evident?
According to an article in El Mundo this week, the cultural “pink tax” can also affect women with addiction. Focusing on alcoholism, the article explained the social stigma associated with being a female alcoholic. And how it tends to isolate the person as a “female alcoholic” rather than just an “alcoholic.”
Historically and socially, the image of women has been accepted and validated. These are individuals who must maintain their composure and domestic obligations. And whatever the situation: family, children, abuse, or household chores.
A female alcoholic carries the “guilt” of her addiction, but she is also more guilty for being an “irresponsible” or “careless” woman. Socially, she is placed in the spotlight for putting her family’s life at risk, in addition to her own. The pink tax on alcohol is one of the many consequences of gender inequality, making the situation of addicted women even more difficult. With professional help, individuals can begin the journey to regain control of their lives. At CCAdicciones, we work in a way that ensures treatment personalization takes the whole person into account.
